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Evidence Generation

Evidence generation defines the specific aims and the research questions that our clients need to answer. Our processes put our client’s products into the best light for commercialization and market access. 

Evidence Generation

The evidence generation process starts with marketing messages supporting the product. 

Next, the evidence generation plan is developed based on needed evidence to support the marketing messages, gap analysis, HEOR studies, analytics, and planned communications designed to fill evidence gaps. Each evidence gap, study, and communication product is prioritized based on the importance of the message and evidence gap. 

To identify and address your real-world evidence needs, we gain a deep understanding of your business challenges and knowledge gaps, leading to the utilization of our strategic partnerships to plan the most strategically informed research plan.

Health Analytics delivers a broad portfolio of analytical, research, and consulting services.


Executing The Evidence Generation Plan

We design research projects to meet your real-world evidence generation needs based on your evidence generation plan. Most often, this includes some or all of protocol development, IRB submission and approval, data collection, data management, analysis and modeling, and interpretation of findings into evidence that addresses your company’s highest priority needs. We use expertise in study design, analysis plan development, study site management, physician recruitment and training, participant recruitment and randomization, focus group facilitation, expert advisory panels, and project management to aid us in the evidence generation process.

Health Analytics employs an iterative and collaborative paradigm to advance scientific knowledge about disease states, chronic conditions, treatment options, program and technology evaluation, all toward the goal of improving the way medical challenges are addressed.  

Pharmacoeconomic Research

We are both study design and data source agnostic and routinely design and execute comparative effectiveness research, economic modeling, quality improvement assessments, pragmatic trials, systematic literature reviews, customized outcomes studies, assessment and screening tool development products, patient reported outcomes, physician engagement materials, program evaluation tools, cost offset studies, and surveillance/monitoring assessments, using both commercially available and proprietary databases for secondary analyses along with collecting primary data. 

We utilize these resources to develop messages and products for our stakeholders (e.g., health plans, health systems, payers, and providers).

Epidemiology Research

Research focused on population health is often the goal of our clients. Results from epidemiological research, within the HEOR framework, provide guidance on how and on whom specific health and health- related behavioral interventions might be most effective.

Our academically trained epidemiologists and biostatisticians provide the expertise necessary to design and execute these types of studies, the results of which naturally generate published manuscripts tailored to the most desired audience.

Survey Research

Though we are skilled at psychometrics and have developed and validated multiple patient self-report instruments, we also collect survey data using validated instruments targeting healthcare providers, decision makers, patients and caregivers.

Literature Review

Our team has the capacity to conduct thorough literature reviews and provide detailed reports that collect and evaluate existing research from peer-reviewed and validated sources and databases, identify correlations and comparisons with our clients’ research questions, and detect knowledge gaps we can strategically fill.